By Ashwini Karela

If you’re on the hunt for a smart TV that brings 4K clarity, vivid colours and a modern interface without breaking the bank, the TCL 108 cm (43″) 4K Ultra HD Smart QLED Google TV is worth a hard look. In this review I’ll walk you through what works, what doesn’t, and whether this model is the right fit for your home setup.

1. What’s on offer

This TV comes with a 43-inch (108 cm) screen size and a 4K Ultra HD resolution. You’re getting a QLED panel — meaning enhanced colour gamut and brightness compared to standard LED/LCD. The Google TV platform (smart interface) is built-in, giving access to streaming apps, voice controls and smart-home integration.

According to product specs & listings:

• QLED panel for richer colour and higher brightness.
• HDR support including formats like Dolby Vision and HDR10+ mentioned in Amazon/Flipkart listings.
• Smart Google TV UI means ease of access to apps and voice remote. As per user feedback on Flipkart, customers mention seamless connectivity and intuitive smart features.
• Good brand backing: Consumers in India report decent experiences with TCL and its after-sales.

2. Picture Quality – the Good & the Not-So-Good

✅ The Good

• Many users report “superb QLED display quality” and “excellent picture” especially for SDR and streaming use.
• The QLED panel gives more vivid, lifelike colours and improved brightness compared to entry-LED TVs. For a budget 4K TV this is a strong plus.
• Smart HDR (Dolby Vision etc) means good compatibility with streaming content and newer formats.

⚠️ The Not-So-Good

• One review of a related model (TCL Q6/Q651G) highlights that in darker rooms it struggled: “poor black levels”, “no local dimming”, “mediocre HDR brightness”.
  While this is not exactly the same model, it is a caution for the general segment.
• If you use the TV in a dark room or you’re a “home cinema” enthusiast wanting deep contrast and very high peak brightness, this model may have limitations.
• Some users on forums mention: “The display on TCL QLED looked dim/dull/washed out. I checked the brightness setting and it was on max!”
  Suggesting that placement, ambient light and viewing angle matter a lot.

3. Smart Features & Usability

• The Google TV platform provides a familiar interface, access to popular streaming services, voice control and often easy updates. This simplifies navigation and makes the TV “smart” out of the box.
• Remote often includes dedicated buttons (Netflix, Prime etc) and voice assistant support.
• Connectivity is decent: HDMI ports, USB, WiFi etc are standard on this class of TV (though check for exact count/specs for your market).
• For gamers, while the screen is 60Hz and suitable for casual gaming, it likely lacks advanced gaming features like HDMI 2.1, VRR, 120Hz etc (based on what many TCL 43-inch models offer). If you’re gaming at console/PC at high refresh rates you may want to check spec sheet carefully.

4. Sound Quality & Build

• In many user reviews, sound is rated “good” for the category. One Amazon listing mentions: “The sound quality is good in my view … no sound bar is required.”
• That said, 43-inch budget TVs can still struggle with depth of bass and immersive audio compared to dedicated soundbars or larger high-end TVs.
• Build quality appears solid for the price: slim bezel, decent finish and acceptable stand design.
• Installation is mainly straightforward: wall mount or stand, plug & play with smart setup.

5. Value for Money & Alternatives

• In the Indian market, a 43-inch 4K QLED with smart features from a known brand delivers very strong value. The kind of price bracket this model appears in (based on listings) suggests budget-friendly purchase for a 4K upgrade.
• If budget allows and your usage demands higher performance (gaming, very bright room, wide seating arrangement), you might consider stepping up to a 50-55 inch model or a model with more premium panel/refresh features.
• On the flip side, if you primarily watch regular HD content, or room size is small, there may be cheaper 43″ Full HD or 4K LED models that suffice — but you lose the QLED advantage.

6. Who Should Buy It?

• If you have a living room or bedroom of moderate size where a 43″ screen is appropriate, and you want a solid upgrade to 4K + smart TV with good colour, this is a strong pick.
• If you stream a lot of content (Netflix, Prime Video, YouTube) and want modern features at a sensible price, this model suits you.
• Not ideal if you:
  • Sit far away and prefer > 50″ screen size
  • Have a very bright room with strong ambient light (because contrast/brightness may be challenged)
  • Need top-tier gaming features (HDMI 2.1, 120Hz, VRR etc)
  • Are extremely picky about deep blacks and high dynamic contrast for dedicated home-cinema setups

7. Our Verdict

All things considered, the TCL 108 cm (43″) 4K Ultra HD Smart QLED Google TV is a highly competitive option in its segment. It offers the advantages of QLED colour reproduction, modern smart interface (Google TV), and known brand support — especially suited for everyday streaming, TV shows, general entertainment and moderate gamer use.

There are trade-offs: you may not get the deepest blacks, the highest HDR brightness, or extreme gaming features. But if you accept those limitations in exchange for value, this model delivers. For many households, this is a “smart yet affordable” way to move into 4K and QLED territory.

My recommendation: If you can find it at the right promotional price, and your viewing conditions are fairly normal (not ultra-bright room, moderate seating), go for it. Just make sure to check model specifics (ports, refresh rate, built-in features) for your region and verify after-sales service in your city.

Read also:

TCL 55Q6C 55 inch 4K QD-Mini LED Google TV — Full Review

HP Victus Gaming Laptop Review: Performance & Value Unveiled

TCL 108 cm (43″) 4K Ultra HD Smart QLED Google TV Review – Is It Worth the Upgrade?